The Association for Talent Development (formerly known as the American Society for Training and Development), Los Angeles Chapter (ATD-LA) is one of the largest nonprofit chapters of ATD in the nation.
We proudly provide high-quality professional development and networking opportunities to a committed membership of executive coaches, educators, instructors, training leaders, and organizational development professionals. ATD-LA members work in a variety of industries within the greater Los Angeles area, including Fortune 500 companies.
We are currently looking for sponsors to support a wide range of opportunities. ATD-LA is a 501 (c)(3) professional association and financial support may be tax-deductible as a business expense. Please consult your tax advisor.
Our Membership Demographics
Over 71% of our members are female. Nearly 50% have been in training and development for longer than 10 years. Additionally, around 15% of our members are decision makers or leaders within the industry.
Membership Professional Interests
The highest overall interest areas among members for professional development activities are consulting skills, training & delivery best practices, organizational development, leadership development, and human performance improvement.
Benefits of Advertising or Sponsoring
Advertising and sponsorship of events can be an effective marketing tool for your company because we can reach a wide range of audiences in the talent development industry.
ADVERTISING MUST BE PAID IN FULL BEFORE AD CONTENT CAN BE RUN
By Credit Card: We accept all major credit cards.
By Check: Please make checks payable to: ATD-Los Angeles
Mail to: 9852 W. Katella Ave. #187, Anaheim, CA 92804
We track our web site traffic with Google Analytics. Please call for the most current information. Position: Right side above the upcoming events block. Approximately 1,600 impressions/page views per month.
Single line with 400 pixels wide x 150 pixel high max: 30 days: $125
Because ATD-LA is a leader in the industry, our website is a referral point for anyone looking for YOU. Promote your consulting business with a web banner or Chapter Weekly Email. Our “Chapter Weekly” eblast goes to a list of T&D and HR-related professionals, students and industry contacts.
The eblast is distributed midweek. Files are due on the Monday before the Wednesday distribution date.
Distribution: Approximately 2,000 OPTED-IN recipients with a 15% open rate.
We have 2 format options:
Banner ad - image with hyperlink at top:
770 pixels wide x 150 pixels height max: One Issue: $100
770 pixels wide x 150 pixels height max: Three Issues: $200
In-body content block with picture and text - appears as the fourth entry of content blocks:
ATD-LA can send a dedicated direct email to our email subscriber list using your pre-formatted content on your behalf. ATD-LA will only send one direct advertising email per month. All direct emails will be pre-screened and must have content relevant to our membership and the Training & Development (T&D) community. ATD-LA reserves the right to refuse sending any email that is contrary to the mission and values of ATD, ATD-LA or the T&D community. Requests for direct email advertising are processed and approved according to these standards, and on a first-come/first-serve basis.
Direct mail content must be provided in html format, ready to paste into Constant Contact. ATD-LA cannot provide formatting or coding support.
Members |
NonMembers |
|||
# of emails |
Price per email |
Total price |
Price per email |
Total price |
1 |
$175.00 |
$175.00 |
$225.00 |
$225.00 |
2 |
$125.00 |
$250.00 |
$200.00 |
$400.00 |
3 |
$100.00 |
$300.00 |
$185.00 |
$555.00 |
4 |
4 or more $85 ea. |
4 or more = $175 ea. |
The chapter conducts several social and learning events which bring together our membership. This is an opportunity to spotlight your company too. Here is an example of our events, sponsor any or all:
Annual holiday party, traditionally held December, be a Gold or Silver Sponsor
Annual awards and recognition, sponsor a portion or all of the meals and beverages, be a Gold or Silver Sponsor
Monthly mixers and chapter meetings, sponsor a vendor table and address the group for 15 minutes: $1000
Training or learning workshop, host the meeting
Virtual training or webinars, host the meeting
Depending on your type of donation or the value of the items you are providing, below is an example of various sponsorship levels. Monetary commitment negotiable based upon the nature of the event, including the venue, cost of admission and refreshment provisioning.
Bronze |
Silver |
Gold |
|
$350 |
$500 |
$1000 |
|
Potential tax deduction for sponsor |
✓ |
✓ |
✓ |
Logo displayed at website for 30 days |
✓ |
✓ |
✓ |
Logo/Ad in weekly eblast: Number of weeks |
2 |
4 |
6 |
Inclusion in social media postings |
✓ |
✓ |
✓ |
Reserved 2 seats at event w/ 3 mins infomercial |
✓ |
✓ |
✓ |
Booth/table at event |
|
✓ |
✓ |
Signage/banner display |
✓ |
✓ |
|
Your company logo on printed materials |
✓ |
✓ |
|
Attendee "opt-in" roster |
|
✓ |
✓ |
There are plenty of opportunities available. Here are some examples of the types of items that former vendors have provided:
Our membership services an expansive geographical territory and our members reside across the Los Angeles to Santa Barbara county lines.
To better support face-to-face events, like Board and chapter meetings we are looking for no-cost venues. Venues can be of different sizes and locations.
Become a host! If you are able to host and have a conference space, please contact us. Special host rates at events may be offered on a case-by-case basis.
When your business offers ATD-LA members a discount, the impression of your brand can be top of mind. Offering a discount creates a positive impression about your company among people in and outside of the profession.
At times, your discount might be the deal-maker that can bring new customers to your business. The talent development community is very open to an exclusive discounts offered by your company, for example:
● Affiliate rates
● Exclusive invitation at special events
● No cost to reduced subscription rates
● No to low cost entry fees
ATD-LA Office Admin (562) 908-3020
Email: office@atdla.org
ADVERTISING MUST BE PAID IN FULL BEFORE AD CONTENT CAN BE RUN
By Credit Card: We accept all major credit cards.
By Check: Please make checks payable to: ATD-Los Angeles
Mail to: 9852 W. Katella Ave. #187, Anaheim, CA 92804
If you are ready to advertise: