The Association for Talent Development-Los Angeles Organization Development Special Interest Group invites you to a presentation:
Competitive Intelligence for Competitive Advantage with Seena Sharp
Dump the forecasting models. Ditch the statistical formulas. There’s a new kid in town — and it delivers better results.
Every year business gets more complex and less similar to previous years. CI is the direct and pragmatic way to uncover today's reality (which is rarely known, even by people in the industry) and growth opportunities. You don’t need a crystal ball; you need better methods for putting today’s chaos and uncertainty to work for your business.
Did you ever wonder how a competitor was successful doing something you never even considered? Did your firm develop an idea that was considered a sure winner yet it ended up a dud? Don't be surprised or blindsided. Get the right input the first time (and it’s not from Google).
You’ll hear numerous real-world business examples of companies that minimized risk, maximized sales, and avoided redoing decisions that didn’t deliver expected results.
Learn:
▪ Why focusing on competitors and past experiences is misguided and misleading
▪ Data and information are not intelligence
▪ How external trumps internal
▪ The BIG segment that’s missing from most decisions
Seena Sharp is a pioneer in CI, establishing one of the first CI firms in the US in 1979, Sharp Market Intelligence. Clients cover more than 200 industries, mostly in the US, and range from Fortune 500 to lesser known names - in manufacturing, food, hospitality, medical devices, finance, nonprofits, and prison technology.
John Wiley commissioned Seena to write the book on this topic, Competitive Intelligence Advantage, which is the highest rated CI book on Amazon. She has a masters degree in mathematics from NYU, received industry awards, and continues to be a recognized industry leader.
Seena enjoyed a successful corporate career in New York City, with BBDO Advertising and Equitable Life. She was inducted into ASP’s Hall of Fame and is a Fellow of her professional association. And she serves on the board of Red Planet Ventures.
Location: Wimer Associates, 201 Wilshire Blvd. Santa Monica, CA 90401. Held in the "A" level conference room downstairs. Parking is in the 2nd St Parking Structure between Wilshire and Arizona. ($1 for 2.5 hours)
For more information, contact od@atdla.org
RSVP is requested as their is limited seating.
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