• Home
  • August Chapter Meeting: Forestalling Disruption Through a Culture of Unrelenting Innovation

August Chapter Meeting: Forestalling Disruption Through a Culture of Unrelenting Innovation

  • 08/13/2020
  • 6:30 PM - 8:30 PM
  • Virtual
  • 43


  • Earlybird deadline is August 10.
  • For members of ATD-OC, ATD-SD, ISPI-LA and ISPI-OC.

Registration is closed

Technological change is disrupting established and dominant incumbent firms at an ever increasing pace. Extensive research by Dr. Tellis has identified the culture of successful firms as the major barrier to continued innovation. Dr. Tellis identifies three traits and three practices that constitute a culture of unrelenting innovation. Contemporary examples from many organizations including Google that have capitalized on innovation to become successful and quotes will support the claims.

Session Takeaways

  • Importance of innovation
  • Role of culture in driving innovation
  • Practices to build a culture of innovation


Gerard J. Tellis (PhD Michigan) is Professor of Marketing, Management and Organization, Neely Chair of American Enterprise, Director of the Institute for Outlier Research, and Director of the Center for Global Innovation, at the USC Marshall School of Business. Dr. Tellis is an expert in advertising, social media, innovation, new product growth, and global market entry. He has published 7 books and over 200 papers (http://www.gtellis.net ) that have won over 24,000 citations in Google Scholar. His publications have won over 25 awards, including the Long Term Marketing Science, Frank M. Bass, William F. O'Dell (twice), and Harold D. Maynard (twice) awards. Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam and a Fellow of Sidney Sussex College, Cambridge University, UK. He is President of ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research. Previously he was a Trustee of the Marketing Science Institute, the Treasurer and VP External Affairs of ISMS, and a Sales Development Manager of Ethnor/ Johnson & Johnson. In his spare time he is a fruit gardener and a rock collector.

Check out Dr. Tellis' latest book here: https://www.amazon.com/Unrelenting-Innovation-Create-Culture-Dominance/dp/1118352408


6:30 p.m.- 7:00 p.m. Networking

7:00 p.m. - 8:30 p.m. Program

8:30 p.m. - 9:00 p.m. Membership Bylaws Approval (See Below)

ATD Talent Development Capability Model

Building Personal Capability: Collaboration and Leadership, Communication

Impacting Organizational Capability: Organizational Development and Culture, Change Management

Developing Professional Capability: Coaching

ATD-LA is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 1.5 PDCs. For more information about certification or recertification, please visit shrmcertification.org.

Please click here for cancellation and refund policies. We cannot guarantee that webinar/Zoom recordings will be available.

Membership Bylaws Approval

Every five to ten years, it is common practice for our chapter to make updates to the ATD-LA bylaws in order to better reflect the practices and procedures necessary to keep the chapter running smoothly and serve our membership. The bylaws were last updated in April 2015 and are once again undergoing review. 

At the July ATD-LA Board of Directors meeting, the board voted to approve updates to the bylaws. These proposed changes will be presented at the August 13 chapter meeting and all current ATD-LA members in attendance will be invited to vote on their approval. 

Proposed changes to the bylaws include:

- Updating board member positions and titles, including the addition of Director of Workshops, Director of Webinars, and Director of Special Interest Groups positions. 

- Modifying the timing of key annual meetings to better accommodate the chapter calendar. 

- Adopting processes and procedures to better allow us to function in a more virtual world, necessitated in many ways by the Covid-19 crisis. 

- Aligning the bylaws with the current official name of the ATD-Global organization (changing from ATD National to ATD Global). 

All proposed changes will be made available at the August 13 chapter meeting. In the meantime, if members have questions or comments on anything related to the bylaws updates, they are welcome to contact ATD-LA secretary, Annie Liao at secretary@atdla.org.

ATD-Los Angeles Chapter
9852 W. Katella Ave. #187
Anaheim, CA 92804
Chapter Code: CH8028

Powered by Wild Apricot Membership Software