October President’s Message

10/01/2020 12:00 PM | ATD-LA (Administrator)

This month I am pleased to recognize the collaborative efforts of our leadership team and office administrators to present the ATD-LA 2020 State of the Chapter and Achievements:


  • Developed a Finance & Expense policy for board members
  • Created a budget to actual YTD projection analysis
  • Released the Mira Gold Fund after 25 years and will award two $500 grants annually for new board member professional development from 2020-2024
  • Reduced bank fees 50% by migrating to a more cost-efficient merchant services platform


  • Updated 2015 bylaws and 12 position descriptions
  • Developed an onboarding orientation program for new board members and volunteers


  • Started monthly new member welcome and recognition in weekly e-newsletter
  • Gained over 65 new members but overall membership declined by 10% as a result of the pandemic
  • Offered 4 membership specials including a Valentine’s Day, Summer New Member Special, Fall Member Renewal Special and a Fall ATD Member Week in partnership with ATD Global
  • Awarded 2 ATD Global online certificate programs to chapter leaders Anupa Naik and Katrina Reiniers-Jackson


  • Reduced operational costs adding $3,000 to financial reserves
  • Reduced Constant Contact list by over 70% percent reducing annual fees by 50%
  • Migrated from Go-to-Meetings to Zoom platform reducing costs by 68%


  • Started a monthly president’s message for members in the e-weekly newsletter
  • Offered 40+ orientations, chapter meetings, networking mixers including one in partnership with SoCal chapters, webinars, workshops and communities of practice meetings
  • Moved to virtual programming using the Zoom platform versus in-person meetings for the first time in ATD-LA’s 75-year history as a result of the pandemic


  • Gained 25% followers on ATD-LA’s LinkedIn platform with a total of 589 followers
  • Actively posted over 45 events and announcements on ATD-LA’s LinkedIn platform
  • Averaged 700 web visits/month and 31k impressions on the ATD-LA website
  • Website visitors include professionals from business development, HR, education, community and social services and program management
  • Developed a social media policy for chapter leaders and volunteers
  • Updated website and removed outdated information


  • Held 3rd and 4th leadership strategic planning meetings attended by board members and office administrators in winter and fall
  • Increased leadership involvement by adding 5 new chapter leader positions and 12 volunteers

ATD-Los Angeles Chapter
9852 W. Katella Ave. #187
Anaheim, CA 92804
Chapter Code: CH8028

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