This month I am pleased to recognize the collaborative efforts of our leadership team and office administrators to present the ATD-LA 2020 State of the Chapter and Achievements:
FINANCE
- Developed a Finance & Expense policy for board members
- Created a budget to actual YTD projection analysis
- Released the Mira Gold Fund after 25 years and will award two $500 grants annually for new board member professional development from 2020-2024
- Reduced bank fees 50% by migrating to a more cost-efficient merchant services platform
GOVERNANCE
- Updated 2015 bylaws and 12 position descriptions
- Developed an onboarding orientation program for new board members and volunteers
MEMBERSHIP
- Started monthly new member welcome and recognition in weekly e-newsletter
- Gained over 65 new members but overall membership declined by 10% as a result of the pandemic
- Offered 4 membership specials including a Valentine’s Day, Summer New Member Special, Fall Member Renewal Special and a Fall ATD Member Week in partnership with ATD Global
- Awarded 2 ATD Global online certificate programs to chapter leaders Anupa Naik and Katrina Reiniers-Jackson
OPERATIONS
- Reduced operational costs adding $3,000 to financial reserves
- Reduced Constant Contact list by over 70% percent reducing annual fees by 50%
- Migrated from Go-to-Meetings to Zoom platform reducing costs by 68%
PROGRAMMING
- Started a monthly president’s message for members in the e-weekly newsletter
- Offered 40+ orientations, chapter meetings, networking mixers including one in partnership with SoCal chapters, webinars, workshops and communities of practice meetings
- Moved to virtual programming using the Zoom platform versus in-person meetings for the first time in ATD-LA’s 75-year history as a result of the pandemic
SOCIAL MEDIA and TECHNOLOGY
- Gained 25% followers on ATD-LA’s LinkedIn platform with a total of 589 followers
- Actively posted over 45 events and announcements on ATD-LA’s LinkedIn platform
- Averaged 700 web visits/month and 31k impressions on the ATD-LA website
- Website visitors include professionals from business development, HR, education, community and social services and program management
- Developed a social media policy for chapter leaders and volunteers
- Updated website and removed outdated information
STRATEGIC PLANNING
- Held 3rd and 4th leadership strategic planning meetings attended by board members and office administrators in winter and fall
- Increased leadership involvement by adding 5 new chapter leader positions and 12 volunteers
